Mercuri’s “+91” services division is a multi-platform entertainment service that provides consumers one of the largest collections of premium Indian video content. This content has massive global appeal, but has until now lacked compelling, multi-platform global distribution in international markets outside of India.

Mercuri’s mission is to provide the Indian Diaspora present globally, the Indian entertainment, premium video content where, when and how they want to consume it. For content owners, Mercuri provides them an unprecedented global distribution platform that maximizes the reach and monetization potential of their premium content.

Mercuri represents the diversity of genres, tastes, languages, and regional flavors present in the rich cultural heritage of India by licensing premium content from some of the biggest movie studios and television broadcast companies from the country. Distributed over the Internet, Mercuri’s +91 instantly brings to your television premium entertainment in amazing quality. Content on Mercuri’s +91 includes dozens of live television channels covering news and entertainment, hundreds of hit Bollywood and regional movies, with first ever streaming in high-definition, and hundreds of independent films and selected premium videos from the archives.

Mercuri Media will expand in a phased manner on multiple consumer devices and new global markets. Consumers can currently get the +91 service through Mercuri’s high-definition set-top box. Mercuri is shortly launching on Tablets, Smart phones, iPad, iPhone, other Android supported devices, additional consumer devices including PC, Internet connected televisions, video gaming consoles, Internet connected Blue-ray players and others in the coming months. Mercuri subscribers will be able to enjoy the service on every new added device at no additional cost.

Geographically, Mercuri will continue its expansion into major global markets where the Diaspora is present catering to them in a significant way.